Voice is the most powerful and effective way to connect and to clearly communicate tone and emotion. Yet, it’s often our least used resource. A phone call will nurture and strengthen your relationships in a way emailing and texting cannot.
Today, because of the influence of the smartphone, getting the attention of people is really challenging. As a result, making phone calls to each individual donor, both large and small, can be costly and time-consuming, if not impossible. That is, unless you take advantage of ART's Voice Broadcast Service.
In fact, research has shown that the influence of voice calls is actually increasing due to the rise in smartphone usage. Unlike Facebook, text messaging and email, a Voice Broadcast phone call is the ultimate top of mind attention getter.
It can be easy to miss an email or a text (email open rates average only around 17-25%). But, it is more difficult to miss a phone call or voice mail. From an emotional standpoint, nothing is as welcomed as a phone call.
Learn how we helped The Leukemia & Lymphoma Society
use voice broadcasting to control costs, increase
revenue, and monitor outbound temp calling.
Learn how we helped The Leukemia & Lymphoma Society use voice broadcasting to control costs, increase revenue, and monitor outbound temp calling.
Recent research has pointed to as high as a 90% attrition rate after an initial gift to a charity.
Donors were not being acknowledged, thanked or kept in touch with. In fact, 46% of donors stop due to the charities’ “failure to communicate.” In other words, the charity has not kept in touch. This is usually because of the non-profit having too many donors to call and not enough manpower to effectively reach out in a timely manner.
An Emotional, Heartfelt ‘Thank You’
Board members, Leadership Volunteers, Beneficiaries, or other influencers can send a Voice Broadcast campaign out to say ‘thank you’ from a place of sincerity, honesty and humility. For one thing, research has shown that 85% would support the charity again AND give a larger gift. Also, best practice states that a ‘thank you’ is the beginning of the next solicitation.
Voice Broadcast enables you to call every single donor you have a phone number for, whether they’ve given a first-time $5 gift or a $100 gift. There’s no better way to build trust and a relationship with them than by showing how efficient and on top of things you are.
If you have a record of your Donors’ Birthdays, you can schedule a ‘Happy Birthday’ call to automatically go out on the exact day. It’s a gesture that shows you remember them and care about them.
74% of non-profits cite staff shortage as their biggest challenge.
With the right personnel, an organization can achieve anything. However, budget constraints often get in the way of successful hiring and recruitment processes.
Free up staff resources by using Voice Broadcast to reduce the repetitive outbound calling load. This enables you to redirect those resources to tasks like updating records, answering questions, soliciting donations, etc.
Research has shown that one of the most effective uses of Voice Broadcast is for extending an invitation or reminding prospects or donors to attend a conference, seminar or other live event. In fact, reminder calls to attendees who have agreed to come can improve their actual attendance by 40%.
When people donate their money to a non-profit, the gratification isn’t as tangible as in a for profit business.
Assurance that their donations will be allocated properly.
Use ART's Voice Broadcast Service to lead your marketing messages with emotion in mind. More often than not, when someone makes a buying decision, it’s based on emotion and not logic. This becomes even more apparent with non-profits.
Since there’s often not a tangible reward for the donor (minus the satisfaction of helping someone), non-profits really need to speak to people’s emotions in their marketing messages. To add, the human voice is the best way to convey a message not only about your cause, but where a potential donor’s money is going. To sum it up, lead with powerful and emotional messages. Then, make it crystal clear where donations will be allocated.
Direct Mail still makes money. However, most mailers are thrown in the trash. Most donors who respond to print campaigns and direct mail flyers are over 55 years old. This leaves a huge segment of potential donors on the table and untapped.
An increase in Direct Mail Response
By sending a voice broadcast alerting people to “be on the lookout” for a specific mailer, postcard, advocacy opportunity, newsletter, etc., readership response can increase by 3-5 times. Also, a recent white paper found that fundraising as much as doubled when attached to an advocacy ask.
Send a voice broadcast message alerting your supporters to be on the lookout for emails you send to them. For instance, they can have to do with downloading pamphlets or issue guides, signing up for newsletters, or sharing stories and information about your work among their networks. This reminder is critical since the response rate from email marketing campaigns has decreased in the past few years.
If you want to create, and more importantly, maintain a relationship, use ART's Voice Broadcast Service to send Nurturing and Informational messages to your Donors on a regular basis (about 7 times) throughout the year, or roughly every 2 months.
Once you sign up for ART's Voice Broadcast Service, confirmation and activation
of your account happens within minutes.
If you need assistance, call 888-408-4222 or email [email protected]
Monday to Friday: 7:30am to 4:30pm PST
Weekends: Appointments Only
We help your business or non-profit use voice broadcast to increase sales, engagement, and retention.
